Dulux Trade has launched a national voucher promotion designed to help increase footfall to merchant stores, and drive sales of its trade paint.
The national promotion forms part of its recently launched ‘Trade and Trusted’ communications campaign and will include a number of discount vouchers (on a range of Dulux Trade products), together worth over £50 in total. The promotion is also supported by a national advertising campaign in The Sun, along with activity in a whole host of regional newspapers.
The digital voucher book ( valid until 31st May 2012) will be available for customers to download via www.duluxtrade.co.uk/vouchers. The company will also be offering range of sales and marketing collateral, such as leaflets and posters, to help merchants promote the money-off incentives to their customers.
Gail Cook, Group Brand Manager, Dulux Trade, comments: “This latest initiative is part of our pledge to support the painting and decorating industry. As such, the exclusive vouchers that we’ve launched through this promotion have been designed to help merchants reward their loyal customers with cost saving incentives.”
15th May 2012